Expert-led Google Ads analysis for PPC managers
Turn Google Ads account data into prioritized, review-ready actions.
FlowSEM is an expert-led AI analysis system for PPC managers handling multiple accounts. It reads your exported account data and business context, then delivers a prioritized Action List with the evidence and reasoning behind every recommendation, plus Google Ads Editor-ready outputs.
Built by a performance marketer with 10+ years in digital marketing and 9+ years managing PPC.
- 2 free pilot spots for qualified PPC managers
- Nothing is applied automatically
Every extra account multiplies the work nobody sees.
Search-term reviews. Budget pacing checks. Tracking validation. Geo and schedule audits. Deciding what actually matters this week, for this client, before implementing any of it.
The review load compounds
Five accounts is not five times the work of one. Every account brings its own search terms, budgets, tracking quirks, and client context you have to hold in your head.
Generic recommendations add work
Auto-suggestions that ignore your client's goals and constraints are not help. They are one more queue you have to review, question, and mostly dismiss.
Analysis is not the deliverable
Knowing what is wrong is half the job. Turning it into safe, prioritized, implementable changes is the half that eats your week.
The bottleneck is not access to more dashboards. It is turning account evidence into safe, prioritized actions, consistently, account after account.
Analysis to action, in three steps.
A structured system that does the heavy analysis and hands you decisions, with you in control of every change.
Export
You provide standard Google Ads report exports and the business context that matters: goals, constraints, what the client will and will not accept.
No account access requiredAnalyze and validate
FlowSEM applies PPC-specific analysis to your data, grounded in your context. Every output must pass 22 deterministic quality checks before it reaches you.
AI-assisted, expert-led, gate-checkedReview and implement
You receive a prioritized Action List with evidence and reasoning, plus Google Ads Editor-ready outputs. You choose what to apply, change, or skip.
Nothing is applied automaticallyWhat a FlowSEM analysis actually looks like.
Three connected layers: what to do, why to do it, and the rows that implement it.
Pause 14 zero-converting keywords
Impact: budget recovery · Risk: low · Reversible
Exclude 11 out-of-area locations
Impact: waste stop · Risk: low · Reversible
Add 23 negative keywords
Impact: query hygiene · Risk: low
Keyword "emergency repair free quote": 143 clicks, 0 conversions, $198 spend across 90 days. Account context: client only accepts jobs inside the metro service area.
Spend continues on proven non-converters while budget-limited campaigns lose eligible impressions.
Pause only. History is preserved. Re-enable from Editor in one step if the client's scope changes.
| Campaign | Keyword | Match | Status |
|---|---|---|---|
| Search - Services T1 | emergency repair free quote | Phrase | Paused |
| Search - Services T1 | diy repair guide | Phrase | Paused |
| Search - Services T2 | repair jobs hiring | Broad | Paused |
| Search - Brand | +4 more rows | · | · |
Paste-ready for Google Ads Editor. One tab per change type.
Illustrative output generated from synthetic account data based on an anonymized account structure. Not a real client result.
Less distance between analysis and controlled execution.
Prioritized Action List
Every recommendation ranked by impact and permanence, so you know what matters first without re-deriving it yourself.
Evidence and reasoning
Each action cites the account data behind it. You can verify every claim before you act on it.
Risk and rollback guidance
Where a change carries risk, the deliverable says so, and says how to reverse it.
Editor-ready implementation
Google Ads Editor-ready sections, formatted for paste. Implementation becomes minutes, not an afternoon.
Account-context calibration
Your client's goals, constraints, and no-go zones shape the analysis. Recommendations respect what the client will actually accept.
Founder review, first session
Your first account is analyzed during the initial working session, with the founder walking the output with you.
Built for people who are rightly skeptical of AI touching their accounts.
- 22 deterministic quality checks reject format and reasoning failures before anything reaches you. A failed check means the output is regenerated or flagged, not delivered.
- Every recommendation cites evidence from your account data and your stated business constraints. No unexplained verdicts.
- AI output is treated as a draft. It passes system checks and expert judgment before it becomes a deliverable, and your judgment after.
- Account status is respected. Paused stays paused. Changes remain reviewable and reversible through Editor.
- Your data stays working data. Exports are used for your analysis, not for training, benchmarking, or resale.
- No account access needed. The system works from standard report exports you generate yourself.
Built by Pedro Perez.
- 10+ years in digital marketing
- 9+ years managing PPC & paid media
- Google Ads · multi-account agency work
Pedro has spent nearly a decade inside Google Ads accounts: search, PMax, and LSA, across competitive lead-gen verticals and multi-account agency environments. FlowSEM codifies that repeated account-analysis judgment into a structured, checkable system.
The product earns trust through its structure: deterministic checks, evidence-backed reasoning, and deliverables you can verify line by line. Pedro's experience is what shaped the structure.
Transparent from day one.
FlowSEM is launching. The progression below is public on purpose: early participants take more uncertainty and get better terms.
For qualified PPC managers. In exchange: structured feedback, and if the results support one, your approval of a case study. First account analyzed during the initial working session.
Founding rate for the next three implementations after the pilots, with the same deliverable and working-session format.
The standard rate once founding spots are filled.
No lock-in. FlowSEM is a productized engagement with defined deliverables you own.
Fair questions, direct answers.
Does FlowSEM make changes to my Google Ads account?
No. FlowSEM never touches your account. It works from report exports you generate, and delivers recommendations plus Google Ads Editor-ready outputs. You review everything and you implement only what you approve.
How do you reduce unreliable AI recommendations?
Three layers. The analysis is grounded in your actual exported data, not general knowledge. Every output must pass 22 deterministic quality checks that reject format and reasoning failures. And every recommendation must cite the evidence behind it, so you can verify it yourself before acting.
We do not promise perfection. We promise every output is checkable, and structured so that checking it is fast.
Will it understand my client's goals and constraints?
That context is a required input, not an afterthought. Before analysis, you provide the business context: goals, service areas, budget realities, what the client will not accept. Recommendations are calibrated against it, and the deliverable flags decisions that need your client-specific judgment instead of pretending to make them for you.
What data do I need to provide?
Standard report exports from the Google Ads interface (campaigns, keywords, search terms, geo, and scheduling data), plus a short structured intake about the account's business context. You get an exact export guide, and the first export walk-through happens together during the working session. No account access, no scripts, nothing installed.
What happens to my account data?
It is used to produce your analysis, and for nothing else. No training on your data, no benchmarking pools, no resale. Deliverables live in a private spreadsheet shared with you. If you want the working files deleted after delivery, say so and it happens.
Is this built for one account or a portfolio?
The engagement analyzes accounts one at a time, because context is per-client. But the system exists for people managing several: the point is making rigorous per-account analysis affordable in time again. Many pilots start with the messiest account in the portfolio.
What do I receive after the analysis?
A structured deliverable: a prioritized Action List with evidence, reasoning, and risk notes, plus Google Ads Editor-ready sections formatted for paste, one tab per change type. It arrives as a spreadsheet you keep.
What happens if the free pilot spots are filled?
The application includes an optional checkbox to be considered for the $350 founding implementation instead. Founding spots follow the pilots at the published rate, and applications are reviewed in order.
Apply for a free pilot.
Two spots, for PPC managers who want the analysis layer without giving up control.
Not a PPC manager, but see a fit?
Agency owners, AI builders, marketers, and connectors: if you see a way to collaborate, refer, or build together, start a conversation.